The objectives for the e-mail marketing can be many but mainly it is used for:
To maintain informed to the clients by e-mail
It is the most basic form of e-mail marketing, although the objective if he is complex since it implies that the client wishes in touch to stay with the brand and gets to associate it to a part of his life. The indicators for this type of action are basic: Openings, ratio of click and dwell time in the Web from those who arrive at her by this route.
To send supplies and new products to present and potential clients
A form something more outpost for the one than is necessary to also tell not only on a content planning, with a good commercial supply that it varies in the time and incentives to the purchase of these products hook that are sent through e-mail marketing.
To catch data of potential clients
This type of campaigns is the most complex since they imply a process of Lead Nuturing, or funnel of conversion for the pick up of data. It consists of realising a series of communications, habitualmetne automatic and thought especially to attract the interest of the potential client until he gets to provide his complete data to us in exchange for an incentive, habitually unballastable.