A blog is a very powerful tool whenever it has an objective and contents are written up that contribute to get to fulfill it.
A blog is the basic tool for a strategy inbound marketing, barnding, positioning SEO and Social Average Marketing.
Thanks to a blog you can generate contents that help to your page in many scopes:
The blog for strategies of branding:
Publishing contained corporative, simply noticas of your company, clients new, works carried out or other events that take place in the organization a blog can be a mirror of your company.
To spread this corporative content, focused in how the things in your company become, can help to obtain much that the clients are prescribers, that fall in love with how beams the things.
The blog for strategies of inbound marketing:
To create attractive content realmetne is not easy but it can tremendously be useful if it is combined with after tools as the e-mail marketing, as we spoke in this previous article.
A blog in a strategy based on interest content is basic since it will allow you to lodge that content through which to hook the potential client.
The blog for strategies of organic positioning:
Not only the domain is positioned. Each one of the URL of your webpage has possibilities of securing positions in Google for certain key words. The trick is in establishing a hierarchy of content, labels, categories and internal liaisons that support to your strategy SEO. You want to position itself by something? It writes much on the matter, trying all the thematic ones associated and trying not to repeat. If an article you focus it in a general subject, later, one writes previously centered in a treated concrete subject.
The blog for your social networks:
In many cases the content is so concrete that by many sources of content of third parties that you have they do not arrive to have a level of constant update in networks. This is not a problem, is an opportunity. With your blog you have the opportunity of being referring in your contained matter generating of interest that to share in social networks. This will cause that little by little your community increases and the perception that they have of you improves.
We know that a blog is very expensive to maintain, that to sit down in front of a document in target he is hard, but the benefits can surpass fully to the costs. In next articles we will speak of some techniques so that these costs are smaller and you of less laziness to seat to you to write.